What's in a name?

"Jewelry is like a biography, a story that tells the many chapters of our life." - Unknown

Besides why we started a boutique, people often ask us, "Why name it Novel Boutique & Co.? What does it mean?" 

When we were coming up with the concept for our business, the most important thing was that our boutique would be relatable to all - we'd have a product for everyone, and anyone, no matter where they're from, what they're style, etc., would want to shop at our store, and we definitely wanted the name to reflect that idea.

Everyone can relate to a novel. We've all had to read one at some point! And like characters in a novel, people are always developing and changing, and an important part of a person's journey is learning how to express their individuality through their own unique, personal style. And of course, that's where accessorizing and fashion comes into play!

We know styles are always changing, so don't worry, our products will too! Part of creating each chapter is selecting and customizing unique, high quality pieces that fit with the current trends while making sure every customer finds that special piece that will make a great addition to whatever chapter in their lives they're in. 

For us, naming our boutique Novel was also fitting as it signifies the start of a new chapter in our own story! 


Jac & Britt