The Big 'Why?'

People are constantly asking us, "Why would you start an online boutique right now?" Yes, it's a crazy time to start a business given the state of the world, but as we were discussing the idea and mulling it over and over...and over and over...we decided to rephrase the question to 'why not now?'

You're always going to have an excuse not to do something. It's too much money. What if it doesn't work? And especially in these days when the world feels like its' falling apart, how will I be successful?

But when you stop and really think about it, the question you should ask yourself is, what's the worst that could happen? Failure. That's it. You may fail but you'll move on and do something else. And while we're afraid of failure like everyone else, we decided it was time to stop being 'talk people' and instead become 'do people.' After all, we'll never know if we don't try, right? 'Talk people' always have an idea but never follow-through. 'Do people' make it happen and decide failure isn't an option (well, technically it's always an option but our mindset is focused on success at all times!) 

Regardless of what happens with our boutique in the long run, we can always say that we are 'do people.' That's another reason why we decided to start this blog. We love blogging, but have only done it for others, so now, we're DOing it for ourselves and for our boutique!

We hope this resonates with some of you and you'll tune in for our next post!


Jac & Britt